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Posted on: October 16, 2023

Resident Survey Shows Strong Consumer Loyalty

Resident Research Report text with Newway Insight and HVBA logo

Highland Village residents are proud to live in Highland Village and support local businesses. They like the convenience, proximity and atmosphere of the restaurants and retail options within the city. The majority of residents shop online, with retailers in Highland Village coming in as the second option. The top three most frequented restaurants include Hillside Fine Grill, Blue Goose and Torchy’s Tacos. Residents shop the most at Walmart, Whole Foods and TJ Maxx. Consumers desire to support local and would like to see an expanded variety of businesses offered in Highland Village.  Residents also cited traffic and parking as deterrents to shopping local. 

The City and the Highland Village Business Association collaborated with Newway Insight to survey Highland Village consumers. The goal of the survey was to understand resident shopping habits, their needs and preferences, and how to encourage patronage and loyalty in Highland Village. The survey, conducted over the summer, had responses from nearly 1500 consumers providing a 99% confidence level. The results were recently presented to City Council and members of the HVBA.  

The overall findings of the survey are categorized by shopping habits, overall satisfaction, perception and behavior, most frequented retailers and restaurants, what residents like most and least about shopping in Highland Village and what they would like to see in Highland Village. The survey is available on the City website. 

The HVBA and the City will collaborate with local businesses, retail center owners and property management companies on strategies to encourage local patronage, add variety and meet the needs of Highland Village consumers.

Newway Insight focuses on understanding the needs of consumers and assists companies in developing strategies to address those needs. Their proprietary process combines business and marketing strategy, psychology about human choice behavior, advanced statistics, and AI. 

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